ABOUT PIXELFETCH.

I’m Alex Kesselaar. I run a photography and video production company called Kess Media in Sydney. I shoot for government agencies, infrastructure projects, and corporate clients. I’ve been behind a camera professionally for over a decade.

Like most working photographers, I was drowning in tabs. PetaPixel, DPReview, YouTube reviews, Reddit threads, manufacturer announcements, new software releases — keeping up with what’s happening in our industry had become a job in itself. And most of what I’d find was either buried in a 20-minute YouTube video or lost in a 3000-word review I didn’t have time to read.

I wanted something simpler. A single place I could check every morning that would tell me: here’s what’s new, here’s what matters, here’s what you should pay attention to. No algorithm trying to keep me scrolling. No sponsored content disguised as editorial. Just clean signal.

That place didn’t exist. So I built it.

Pixelfetch was actually an idea I first had about ten years ago — back in 2015, I registered the name, set up a Twitter account, even mocked up a landing page. But the tools to build what I envisioned didn’t exist yet. The idea sat in a drawer.

In 2026, the tools caught up with the vision. I built Pixelfetch in a matter of days using modern development tools, and it’s been running ever since — monitoring sources, filtering noise, and surfacing the photography content that’s worth your time.