Sony RX1rIII Gets First Discount — 17% Off in Switzerland

A single Swiss retailer discounting a niche camera isn't a deal alert — it's a footnote. The RX1rIII was already a hard sell at full price given its recycled lens and entry-level EVF, so if you're one of the few who've been genuinely tempted by a fixed-lens full-frame street shooter, this is the first crack in the pricing armour worth noting.