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Why Every Boudoir Photographer Sounds Identical

via Fstoppers
Why Every Boudoir Photographer Sounds Identical
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If your boudoir website copy could be swapped with any of your competitors' and nobody would notice, you don't have a brand — you have a template. The fix isn't a new tagline, it's actually having a point of view about who you shoot and why, then saying it in your own words instead of the industry's approved vocabulary.

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